Andrew Dela Cruz | Owner/Head Coach

Andrew Dela Cruz is the Founder and Head Coach of XIOS Fitness, bringing more than a decade of experience in strength and conditioning, sports performance, and athlete development. He has coached youth, high school, collegiate, professional, and adaptive athletes, helping them build strength, speed, confidence, and resilience both on and off the field.

Prior to founding XIOS Fitness, Andrew spent four seasons with the Bay Area Panthers (Indoor Football League) as a Strength & Conditioning Coach, including two seasons as Director of Strength & Conditioning. He also served as Director of Strength & Conditioning for the Golden State Storm, overseeing performance programming and athlete development.

Andrew specializes in long-term athletic development, speed and power training, Olympic weightlifting, return-to-play programming, and helping athletes perform at their highest level while reducing injury risk. His coaching philosophy is rooted in purposeful training, individualized coaching, and creating an environment where every athlete feels challenged, supported, and valued.

Selected Credentials & Certifications

  • B.S. in Kinesiology
  • A.A. in Advanced Personal Training & Exercise Science
  • NASM: Certified Personal Trainer (CPT), Corrective Exercise Specialist (CES), Performance Enhancement Specialist (PES), Fitness Nutrition Specialist (FNS)
  • USA Weightlifting: National Weightlifting Coach
  • USATF: Level 1 Paralympic Track & Field Coach
  • EXOS: Performance Specialist
  • NASE: Certified Speed Specialist (Level 1)
  • ISSA: Certified Personal Trainer
  • Featured Trainer – Thumbtack (2014)
  • Life Fitness Personal Trainer to Watch Nominee (2014)

Experience at a Glance

  • Founder & Head Coach, XIOS Fitness
  • 10+ Years in Strength & Conditioning & Sports Performance
  • 4 Seasons – Bay Area Panthers (Indoor Football League)
  • 2 Seasons – Director of Strength & Conditioning, Bay Area Panthers
  • Director of Strength & Conditioning – Golden State Storm
  • Founder & Head Coach – XIOS Athletics

“We Are Worthy.”

“Whether it’s on the field or in life, I want to create champions.”
– Andrew Dela Cruz

Contact: coachandrew@xiosfitness.com

View Andrew’s Testimonials Here

 

Crystal Dela Cruz | Chief Operating Officer

Crystal Dela Cruz is the Co-Owner and Chief Operating Officer of XIOS Fitness, where she oversees the business operations that power the athlete experience. From finance and marketing to member services, technology, partnerships, and strategic planning, Crystal leads the systems that help XIOS operate efficiently while creating an exceptional experience for every athlete and family.

Professionally, Crystal serves as an Executive Business Partner,q partnering with executive leadership to drive operational excellence, improve organizational efficiency, and execute high-impact business initiatives. She brings that same strategic mindset to XIOS, helping transform ideas into scalable systems that support long-term growth.

Since co-founding XIOS, Crystal has helped build the company from the ground up into a sports performance business serving up to 100 athletes annually across eight training programs. She has led the implementation of Gymdesk, developed company policies and operational systems, launched new programs, strengthened community partnerships, and helped guide the business through the challenges of both the COVID-19 pandemic and a facility fire while continuing to grow.

Crystal holds a Bachelor of Arts in Media Studies with a Minor in Journalism from San José State University and is a Certified Life & Mindset Coach. Her background in business operations, entrepreneurship, and leadership allows her to combine strategic thinking with a genuine passion for helping athletes, families, and coaches succeed.

Outside the office, Crystal is a former NPC bodybuilding competitor who understands firsthand the discipline, resilience, and consistency required to achieve ambitious goals. Those same values continue to shape the culture of XIOS today. Her story is featured in Health & Well Being Magazine South Santa Clara Valley & San Benito County 2021.pdf. 

“Great coaching changes athletes. Great operations make that coaching possible.”

E-mail: admin@xiosfitness.com

Ashley Dela Cruz – Marketing Assistant

Ashley Dela Cruz is a recent graduate from Sonoma State University and is one-half of our marketing team.  She studied Psychology and Business while at SSU and is hoping to grow the XIOS community.  She has a background in competitive dance and grew up playing soccer and volleyball. While still trying to figure out what she’s going to pursue, she’s excited to work alongside Andrew, Crystal, and the XIOS team to create a huge platform for the gym.

 

Samantha Dela Cruz – Marketing Assistant

Samantha is a graduate of the University of Portland with a Bachelor of Science in Nursing with minors in Psychology and Political Science. Growing up, Samantha was involved in soccer, volleyball, and dance. Now, Samantha is involved in leadership, nursing, and most importantly, marketing for XIOS. She makes up the other half of the XIOS marketing team and is excited to see where the business will grow while working alongside Andrew, Crystal, and Ashley!